Having found a systematic way to overcome food addiction and obesity, Irina Lee is on a mission to help as many women as possible do the same. Working one-on-one just wasn’t going to cut it, so she was thrilled to discover PLF as a system to grow her business. Within six years, following the formula (and forgetting perfectionism) took Irina from $5,000 earned from her first launch… to $500,000 last year.

Amanda and Jonathan Teixeira managed to save enough to pay off $24,500 in debt in less than 8 months. After that happened, they had people begging to learn how they did it. But life kept getting in the way… until Jonathan was suddenly laid off, and it was time to find another way to put food on the table. Their first launch brought in $6,000… and things kept getting better from there. More recently, one of their next launches made enough to pay for the high cost of adopting a child.

Elliott Connie is a psychotherapist who teaches other psychotherapists how to do Solution Focused Brief Therapy (SFBT). Over the years he’s built a sizable practice and traveled the country as an expert speaker. He started launching back in 2016, but it all came together in March of 2020 after the pandemic led to a string of speaking cancellations. So he went all in and generated more than $50K!