How to Launch (or Relaunch) Your Online Business with Maximum Success

How to Launch (or Relaunch) Your Online Business with Maximum Success

I’m going to get straight to the point, because time is tight… 

Over the last few years the world has been tilting toward online business more than ever… 

It’s one of the biggest bright spots in the economy… and this applies especially to online training, coaching, and education businesses… 

We’ve seen this across the board – online education has become the new norm… you already know this – online is the place people turn to whenever they want to learn something or improve their lives. 

Even a few years ago, having an online business was unusual. Now almost all of us know someone with an online business or side hustle… 

Make no mistake… these trends were already in place before the pandemic… and they’ve only accelerated in the last couple of years.

And that means there’s never been a better time to start an online business – or lean into the one you already have.

So here’s the deal…

I’m here because I want to get you launched… I want you to have all the freedom and security that an online business will give you. 

Or if you already have an online business… I want to see you grow that business in a big way.

I've been helping people start and grow their online businesses for a long time. It was way back in 2005 when I released the first version of my launch formula.

Since then my students have gotten amazing results – they’ve now collectively done more than a BILLION dollars in launches.

You've likely been through my free Launch Masterclass™ and I don't need to convince you of how and why Product Launch Formula works. 

But at this point, after teaching my formula for so long… I know the questions people tend to have. 

You might wonder whether PLF will work for your product or service. 

Or maybe you’re just starting out and you don’t have anything to offer… you might be wondering how you could even create a product or service. 

Or maybe you’re a practitioner or a coach of some sort, and you’re wondering how to take a 1-on-1 practice and make it something you could offer as a digital product or service. 

Or you might be an artist or an author, and wondering if this formula could work for you.

You could even be someone who just really loves this launch process… and you want to help other people as a launch consultant or launch manager.

The thing is… PLF fits in every single one of those scenarios… and if you want to see how, I would invite you to check out some of the amazing Case Studies that are part of the Launch Masterclass.

Now I know people also wonder about not having a list or a following – and the thing is, no one starts with a list. Let me repeat that – NO ONE starts with a list.

We all have to start somewhere, and I’ll show you how to do that in PLF. I’ll come back to that in a moment, but again, I would invite you to lean into the Case Studies – you’ll see that many of them… MANY of them… started with no list at all.

Be sure to watch the ones with Jonathan and Amanda Texiera, with Anne Lafollette, and with Dylan Frost.

And I know there’s another thing that holds some people back – and that’s not being sure about what product or service they should launch.

This is where my Seed Launch^® process will take you through the exact steps to create a product in real time… and I know it sounds crazy, but you can actually get paid before you create your product. 

We’ve got some great Case Studies about the Seed Launch… be sure to check out the ones with Dayna Abraham, Erik Solbakken, and with Gary Lintern.

The thing is… PLF isn’t theory, it’s a proven path. Thousands of others have been down this path before you.

Now let me be clear – this isn’t about getting rich quick… it takes work… but it’s a proven formula. 

So by now you might be wondering… how does this actually work? How does this coaching program actually get you results? What’s involved in the program?

Well first off, this is a full out coaching program that includes online training, Coaching Calls, and an amazing community to support you. 

I’ve been perfecting the process for the last 17 years… and we’ve got you covered. We’re going to take you step-by-step through your first launch… and then way beyond.

I’ve broken up the training into individual modules where I will walk you through all the steps to create and sequence your launch. 

There are eight modules in total. It's set up so we release a module every Monday… and we go through one module each week… and if you have scheduling issues or miss a week, you can always work at your own pace.

If you prefer to go fast and are ready to charge ahead, you can move through the program as quickly as you’d like – each time you complete a module, you can move onto the next one.

The course is designed to meet you where you’re at, and get you moving forward as fast as humanly possible.

Now if you’re just starting out… you can be moving forward and getting results before you even finish the course… and then you can come back later for some of the super-advanced stuff when you’re ready for it.

And after the program is over, you’ll still have access to the training…  so you’ll be able to go back over the material whenever you want. You’ll have access to the program for a full year. This means you can go through the training as often as you like, at your own convenience.

Now in those eight modules, we’ll cover all the strategies and tactics you’ll use to create anticipation and excitement in your market… so people are eager to buy before you even open up your shopping cart and start taking orders.

You’ll learn the exact sequencing and all the nuances behind the Seed Launch, the Internal Launch, and the JV Launch – those are the big three.

You’ll use my templates to create great Prelaunch Content, and build an irresistible offer that your prospects will be drooling over. This is where it all comes together. 

Now, you've got your Prelaunch magic working, but how do you bring it down the home stretch for maximum impact? 

How do you tailor your offer as you come down to launch day? How do you "bonus stack" properly as you go into your launch?

For that matter, what happens on the day when you open the shopping cart and start taking orders…  and the day after? 

How do you use your early results to plan and drive the rest of your launch? What should you be sending to your prospects once you go live? How about your JV partners – how do you keep them motivated? 

And what about your new customers – how do you get them excited and keep them engaged?

And what are the three key things to do leading up to your launch day to maximize your results? What are the two emails that you HAVE to send… that could increase your sales by 30%?

I answer all of those questions in Product Launch Formula.

And how about the Quick Launch – for those times when you don’t want to put together a full launch, but you need to bring in a quick surge of sales in a few days.

And then there’s the Evergreen Launch – this is where you create a system that gives you the awesome power of PLF all year round.

And how about the Sparta Launch^®… these are low-effort, high-return, email-based launches. Sparta launches are all about selling very high-priced, small-group workshops or retreats. The best part is that Sparta Launches are some of the simplest launches – and they’re generally done purely via email. 

OK, that’s just some of the stuff we’ll show you in PLF... but that just scratches the surface.

Here’s the bottom line: we're going to cover everything you need to know to get launched, and you're going to come out the other end with a complete launch.

In other words, you’ll have your entire sequence, from the start of Pre-Prelaunch all the way to your Post-Launch followup… including the emails you’ll send, the Prelaunch Content you'll release, the timing – everything.

But that's not enough. I want to take you beyond just a plan – and right into action. So one of the bonuses includes my massive collection of sample copy that you’re free to model in your launch…

I’m talking about dozens of pieces of email copy, blog copy, videos and sales letters from real-world launches – both from me and from my students.

This is launch-tested material. It’s proven, it works… and it’s available for you to model and repurpose. 

The bottom line is that you’re going to get an amazing amount of tested material you can use in your launch.

Next, we’re going to walk through exact sequences from successful launches… and we’ll break down those launches – how and why they worked. I’ve found that your best learning will often come from these real world in-depth Case Studies.

And, if you want… you’ll even be eligible to be featured in one of my Case Studies after you do your launch.

And then comes the part that takes PLF to an entirely different level… and that’s our Live Coaching Calls. 

These are deep dive calls where my expert coaches get on a call with you and the other PLF Owners…. and answer your questions. You’ll get these calls every other week, for a full year.

This is when you get your strategy nailed and we keep you from getting stuck… and frankly, this is where we’re at our best – live, unscripted – and answering everything from newbie questions to ultra-advanced stuff.

These calls are AWESOME… we have a lot of fun, and we get an amazing amount done on them.

And if you can’t make the calls live – they’re all recorded and available whenever you want them. And really, we cover so much on these calls that you’re going to want to go back and listen to them again.

Finally, we’ll welcome you into the PLF Alumni Community. This is where you can connect with thousands of PLF Alumni to find JV partners, mastermind partners, content partners… ask questions… and get feedback and accountability. 

Our alumni community is where you can celebrate your victories – and get an encouraging word when you need it.

Bottom line... you are never alone.

I’m sure you heard many of the folks in our Case Studies talk about the incredible support they got from the PLF community – just go check out Matt Tommey’s Case Study.

The community is a big source of pride and joy for me… and it will be an amazing resource for you. There’s just no substitute for having hundreds of people supporting you in your journey – people who have already been down the path that you’re starting on.

So by now you’re probably thinking that this sounds pretty cool…

But we’re just getting started…

I thought about how I could make this offer even better. And I came up with a list of powerful bonuses that will make PLF completely irresistible. 

The first bonus is all about your list – about building a list of people who are hungry to buy from you. You’ll get my entire Launching Your List™ course. This course shows you how to build a list… from scratch… and then build your relationship with the people on that list. 

And make no mistake – once you build it, the value of your list is literally impossible to calculate – it keeps on making money for you week after week. It might sound cheesy… but having a list is almost like having a license to print money.

This Launching Your List course is worth $1,000.00… and you’ll get this entire course for free when you first log into the PLF portal.

OK… next up… the SECOND over-the-top bonus for you is my Product Creation Code course.

If you don’t have a product yet, this course will teach you how to develop one – FAST. Creating knowledge products is easy, and it’s basically free. You almost surely ALREADY have all the tools you need – right on your computer or even your phone. 

Most importantly, having your own product puts you in charge of your results. When you have your own product to offer to your prospects, you’ve got control of your destiny.

The Product Creation Code course will take the mystery out of creating products… from your first simple product all the way up to high-priced online courses, membership sites, and even live seminars and workshops.

Your third bonus course is my Case Study and Launch Example Library.  If you learn best by example, this bonus is pure gold. You’ll have access to dozens of in-depth case studies from PLF Owners selling all kinds of products in different niches. 

You also get complete videos and scripts from launches in various markets… along with my analysis of what they did well and what they could have improved. 

Part of this bonus is my “$7 Million Launch Swipe File”. This is copy from $7 million in launches that I've done, plus additional copy from some of our PLF Owners' launches. You can use this “swipe copy” as a starting point for your launch. You never have to sit down to a blank page during your launch!

Your fourth bonus is the TECH STACK QUICK START. This is my team showing you how to get set up with the right technology for your launch. If you’re just starting out and you’re intimidated by the “tech question”, we’ve got you taken care of with this bonus.

A really cool part of this bonus is the “Low Tech Launch Toolkit”. We created this to help you nail down the essentials you need for your launch – nothing more, nothing less! – so you’ll be ready to get started even more quickly.

Now if that all sounds like a can’t-miss deal, we’re just getting started…

Your next bonus is “Winning Book Launches” – and if you’re an author, then this one is all about how to launch your book. And trust me, if you don’t use a launch for your book… you’re not going to sell many copies.

Your sixth bonus is my LAUNCH PARTNERSHIP training… if you’ve ever considered helping other people with their launches… as a Launch Manager, a Launch Consultant, or even a full business partner, then this course will be CRITICAL to your success. 

I know from personal experience that these partnerships can be SUPER lucrative, but there are some non-obvious things you have to get right if you want to avoid disaster.

Does this all sound pretty cool?

If this feels like an amazing offer – it is. 

And if it feels like I’m working hard to enroll you, I am!

I’m trying to enroll you in YOURSELF. I’m trying to enroll you in a vision of a bigger future for yourself… a future with more freedom and security.

A future where you can have the income and lifestyle you want… and make the impact that you were meant to make.

So by now, you’re probably wondering how much Product Launch Formula costs.

Well, the reality is that PLF is an investment… an investment in yourself and your future. 

It’s about giving you the freedom, security, lifestyle, and income of an online business.

Of course, ALL investments have risks. 

Except this one. 

There are a few ways this investment can go for you.

Here’s one scenario: you put Product Launch Formula to work and crush it with your launch... and in that case you're probably going to need a calculator to figure out what the return on your investment is.

Of course, there’s a second scenario that could go like this: you just don't do anything with the material, or you get distracted, or it's just not your thing. That’s OK. I get it. 

In this case, just take advantage of my 14-day guarantee, and send my team an email and we'll get you a refund right away. No harm, no hard feelings.

Now I don't know about you, but after watching the financial markets over the last few years, I sure wish I had some investments with THOSE kinds of options.

So to get started, the investment is $1997 to reserve your spot (or just $397 today if you take the payment option). 

With the payment option, it’s just $397 down, and then five additional payments of $397… spaced 30 days apart.

Remember, your investment is covered by my full iron-clad guarantee – you have a full 14 days… from the start of the course this coming Monday… to see if the program is right for you.

If you decide that it isn't, just let us know and we'll gladly refund your money. No hassles. 

So go ahead and click the button below and join me in the Product Launch Formula^® Coaching Program.

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Now, just to lock this in as your best-ever investment... I’ve got one more extra bonus for you. 

This one is called “Advanced Launch Multipliers”. This bonus will show you the most advanced launch techniques, including Live Launches, Sparta Launches, Evergreen Launches, and more. 

Even though these are sophisticated strategies, you’ll be surprised at how simple they can be once you’ve gotten a little experience.    

I’m putting together my absolute best offer to take every obstacle out of your way and to bring you into the best training experience and the strongest community there is in the online business-building world. 

I can’t wait to see what you do once you get inside the full PLF experience… so go ahead and click the button below and join me in the Product Launch Formula Coaching Program.