Solo parent Michelle Vickers wasn’t sure she could have a sustainable spiritually-based business that also allowed her to be present for her son. With no tech experience but a strong drive to follow her passion, she found a home in the Product Launch Formula^® Community. Michelle went from not being able to afford rent or groceries… to making $300,000 a year with only 600 people on her list. And she has plenty of time for mom life!

Janna Morishima had just started her brand new business as a literary agent in January of 2020. In March, she was seriously considering getting a new job when she suddenly remembered learning about Jeff and Product Launch Formula^®. She went all in and grew a small list of 150 people... and when she made her first offer, she had 27 sign up, netting almost $24,000 for her very first launch!

When Lorraine Dallmeier returned from maternity leave, she found herself mommy-tracked. So after her first Product Launch Formula^® launch for her side-hustle skincare company made £35,000, she quit her day job. Business has grown exponentially since then and Lorraine now has a team of 31. They had their first million-dollar launch in May, right in the midst of the 2020 lockdowns.

Elliott Connie is a psychotherapist who teaches other psychotherapists how to do Solution Focused Brief Therapy (SFBT). Over the years he’s built a sizable practice and traveled the country as an expert speaker. He started launching back in 2016, but it all came together in March of 2020 after the lockdowns led to a string of speaking cancellations. So went all in and generated more than $50,000!

Kate Bee was working 2 jobs and anonymously blogging about her journey to sobriety when she suddenly decided to apply for a business grant. When she got the grant, she decided to share her journey and wound up doing a small "accidental" Seed Launch^®. Then she discovered Product Launch Formula^® and things snowballed... in 2016 she had 160 signed up for her Sober School. In 2017 it was almost 600... and she just had her first 6-figure launch!

Amy Small is in a niche of a niche… she designs hand-spun yarn and creates custom knitting patterns. Her very first Product Launch Formula^® launch led to $12,000 in a single day… and her most recent one brought in $100,000 in the first HOUR. What’s more, her “knit-along” events have turned into a thriving community her customers love. Now Amy’s living a life she loves and being creative every day.

Amanda and Jonathan Teixeira managed to save enough to pay off $24,500 in debt in less than 8 months. After that happened, they had people begging to learn how they did it. But life kept getting in the way… until Jonathan was suddenly laid off, and it was time to find another way to put food on the table. Their first launch brought in $6,000… and things kept getting better from there. More recently, one of their next launches made enough to pay for the high cost of adopting a child.

Jeff Noble teaches people about Fetal Alcohol Spectrum Disorders (FASD), which are the leading cause of developmental disabilities. Even though he’s not a doctor or therapist, he’s used launches to turn his passion into a global mission, and now travels the world to teach people how to cope with this misunderstood health condition.

Anne LaFollette was close to retiring from her longtime corporate job… and then she was laid off. She signed up for Product Launch Formula^®, turned her pattern-making hobby into a business – and is about to cross the six-figure line just a year after her first launch.

When 2020 lockdowns forced Nicola Brown to cancel her in-person workshops on eco-friendly textiles, she started teaching online. But spending weeks on the road taking care of her relatives presented challenges. The 2021 Launch Masterclass^™ showed her that she could leverage her existing content to create a thriving business – while working less. Nicola took a chance on Product Launch Formula^® and did a “Quick Launch” (a type of launch covered in a Product Launch Formula bonus). She made her investment back in just 4 days and went on to make $88,000 within the first three months of joining.

Dylan Frost and his partners built a successful business selling physical products on Amazon. They developed a system for wholesaling products and started teaching their method to other sellers. Using Product Launch Formula^®, their first launch brought in $147,000, and each of the last four launches brought in more than $1 million. Dylan anticipates crossing the $10 million mark this year.

Mary Gilkerson is a painter who decided to take her experience teaching college-level art and use it to create an online course. Before Product Launch Formula^®, she brought in a pretty respectable $12,000… but after Product Launch Formula, her launch brought in $54,000. Now Mary’s online art courses are consistently full, and she’s selling more of her own work than ever before. AND she’s using Product Launch Formula to sell her paintings for up to $12,000 each!

We recorded a case study with Thembi Bheka after she had a lot of success with Product Launch Formula^® in the real estate market. Two years later, she's replicated that success in her virtual assistant agency. Thembi is now at a point where she brought in six figures from a 3-day, email-only launch. And while she loves the money she's learned to make through Product Launch Formula, she loves being able to help women from her native Zimbabwe even more.

As a farmer, Blaine Hitzfield wasn’t sure if Product Launch Formula^® would work for his family’s business. But his wild-caught fish launch brought in $38,000 in 7 days – double the amount the farm would normally make on seafood in an entire year. He thought it was a fluke… until he did a launch for his grass-fed and pasture-raised beef... and the numbers were just as crazy.

Erica Boling was a tenured professor at a prestigious university… she expected to stay in her position until retirement, and she definitely never saw herself as a businessperson. But it turned out that her tenured position ended up hindering her side business of helping dogs stay healthy, and Product Launch Formula^® showed her another path. Erica’s first Product Launch Formula launch, a certification program, brought in $30,000. She thought it was a fluke… except her subsequent launches kept doing better and better. Now she’s quit her position and moved to her dream home.

Jo and Derek Clark teach people to train and ride horses. They love their work, but running their school meant they rarely got a break. After a car accident changed everything, they turned to Product Launch Formula^® to be able to maintain their livelihood – and it’s worked better than anticipated. Learning to launch Product Launch Formula-style has given Derek the freedom and flexibility to work when he’s able to without overextending himself. Not to mention that the couple is more excited about sharing their knowledge with a wider audience (before, they were training 1-to-1). The wider audience seems to agree… 36 hours into their first launch, Derek and Jo’s course sold out.

The 2020 lockdowns meant that brain imaging expert Ettie Ben-Shabat could no longer work with her clients in person. She turned to Product Launch Formula^® in order to bring her expertise online... and her first launch generated over $25,000. Now Ettie’s revolutionizing her field while helping therapists provide better rehabilitation services all over the world.

When everything started shutting down in 2020, Gary Lintern could no longer conduct in-person, nighttime stargazing tours in his native Northern England. With his business under lockdown, he pivoted to Product Launch Formula^®. Gary quickly turned stargazing into a series of Seed Launches that rejuvenated his finances, allowed him to be home with his family, and made it possible to live life on HIS terms. 

Keyboardist Michael Walker loved touring and interacting with his audience… but he wanted to be home with his bride and start a family. Now he helps other musicians grow their fan bases and tour profitably. Starting with no list, Michael now has a sales funnel that has made $30,000-$50,000 a month - every month - since he started 18 months ago. And he has plenty of time to enjoy his toddler son.

Dayna Abraham had JUST started her launch in March of 2020. Day one was off to a solid start… until the lockdowns started. By 5pm she’d called an emergency team meeting and retooled her whole approach. She pivoted to focus on serving, and kept launching… and brought in over $400,000, while helping hundreds of families through a global crisis.

Busy mom-of-four Kayse Morris planned her first launch while she was 7 months pregnant. She met her launch goal of $25,000 in just a few hours... and her first two launches brought in more than $300,000 in less than 4 months. Kayse’s market? Showing teachers how to sell their lesson plans online.

As a young artist, Sabrina Ward Harrison couldn't find the resources she was looking for, so she created them herself. After years of in-person workshops, she worried about whether her work would translate online. The answer? She made $30,000 on her first Product Launch Formula^® launch, six figures on her second... and now she's living in her dream home on a lake (with a dock and a canoe).

Max Guidi teaches yoga courses online for the Italian market. After planning and executing his Seed Launch^® in just a week (and making a respectable $2,000 for his effort), he launched his course again… and it brought in around $90,000. Max now helps to train both students and yoga teachers all over the world and is currently developing an online yoga school.

David Wu and Sean Johnson are passionate music fans who knew they enjoyed teaching, and knew their audience wanted something cool and unique. So they spent 3 months learning how to scream… and then created a training product to teach others. Their launch brought in six figures… and they’re just getting started.

Roel Crabbe was working 40 weekends a year teaching shamanism in Belgium. He loved his work, but he was exhausted. When the 2020 lockdowns canceled hundreds of his events and kept everyone at home, he started receiving messages from people who needed his help more than ever. Initially hesitant to do a livestream, Product Launch Formula^® gave Roel a “pathway to really listen to the community” while saving his business… and his sanity.

Zach Tolan was a private music tutor. He loved it… but to earn $5,000 a month, he drove over 4,000 miles, had nearly 250 appointments, and worked 70 hours a week. Pivoting to an online alternative during the 2020 lockdowns, Zach used Product Launch Formula^® to launch virtual group piano lessons. The result? More than double his old income... while working only 10 hours a week from home.

Nicholas is a fine artist who has led offline workshops to teach people how to paint. Then he used Product Launch Formula^® to bring his workshop online – he started from scratch and his first launch did over $400,000 in sales. And he followed that up with another launch that made around the same.

Luis Carlos Flores and his wife are psychotherapists who help Latin American parents become great parents. They put together their first launch in just 3 weeks, netting 130 new students in 10 days. Six-figure launches are now the norm, even though their Latin American market doesn’t usually buy online. But the best part is the daily thank you notes from happy clients…

Ben Curtis originally joined Product Launch Formula^® in 2008 to sell his Spanish language courses and quadrupled his previous earnings with his very first launch. Then he put the business on the back burner to focus on raising his kids. When he returned to Product Launch Formula later, first to fill a retreat and then to revive his old business, the results blew him away. Ben finally upgraded to the latest version… and is on track to double last year’s revenue.

Erik was not sure what he wanted to sell at first… but he knew he was ready for something different after 26 years as an accountant. He found a surprisingly hungry audience and did his first launch, bringing in $10,000 before even creating his product. In just 10 months after starting his online business, Erik made $220,000 in revenue (and is already planning his second launch).

Sandra Angelo made a name for herself teaching aspiring artists to quickly go from “no talent” to “amazing”. Then a fire obliterated her San Diego home… along with all her art and instruction materials. Product Launch Formula helped Sandra not just rebuild her business, but to make it virtually indestructible.

Cathy Hay has a membership site where she teaches people how to make beautiful, historically accurate corsets. She started the site long ago, and sales were okay... but not really growing. And then she started using Product Launch Formula^®… and the results were dramatic.

Kara Andretta helps cake decorators run successful home businesses. She had a blog that got lots of readers, but very little revenue. In her first launch, Kara more than doubled her list and made $91,000.

Shaman and personal development expert Linda Fitch loves helping people become their best selves but felt limited as an in-person practitioner. After discovering Product Launch Formula^®, she's been able to offer more content... spend more time teaching and serving her tribe... and her list has grown 250%.

Belah Rose had a popular global podcast that was all about couples' sex and intimacy, but it didn’t generate income. And her intimacy coaching service couldn’t cover her bills. In January 2020, she did her first Product Launch Formula^® launch and earned $9,000. Subsequent launches have raised her online revenue to $158,000… and brought intimacy back to hundreds of marriages.

Bobby Owsinski was a touring musician and studio producer who started writing books about his craft, but he felt like something was missing. Finding Product Launch Formula^® rocked his world. His courses started generating 3X more revenue, then 5X, and business has only grown from there. In a “crowded” market with so much free information, Bobby’s found a way to strike a chord with his audience… and he feels confident asking for the sale.

Dylan Ayaloo has trained yoga teachers and run personal transformation programs for the last decade and found Product Launch Formula^® right after the 2020 lockdowns started. His in-person business model took a big hit, so he embraced online business in a big way… and it’s really paid off, helping him not only create new offers and bring in more revenue but also have people writing in asking for personal coaching.

Kelly Higdon and Miranda Palmer are both therapists who are passionate about their work -- and about helping other therapists. They started launching in 2010… but it wasn’t until they used Product Launch Formula^® in 2019 that they had their first six-figure launch. Two years later, they’ve got a seven-figure business with a virtual support team. They still find helping other therapists the most rewarding part of their work… and being able to spend lots of time with their kids is pretty great too!

Kat and Jason O’Neill are in the cannabis industry. Their first Seed Launch^® brought in $11,500… and that was technically before their course even existed, which means they got paid to create the course! Now after doing their Seed Launch, they know so much more about their audience, and they’ve got ideas for a bunch of cool new products.

Eva Smith has taught yoga teachers since 2008, and her first (pre-Product Launch Formula^®) launch netted a single sale in 4 months. Then she discovered Product Launch Formula and grew her business from nothing to $100,000 in the first year... and now has grown her business to a consistent $1MM in revenue. She now does 20-30 launches a year and says, "Every time we launch, we grow!"

Oonagh Duncan runs a business called Fit Feels Good. She’d been making offers every month for more than a year to a dwindling list. She was starting to get worried about business sustainability when she came across Product Launch Formula^®. Her most recent launch is on track to generate $94,000, and her clients are not only losing weight… they’re going out into the world and transforming their lives.

John Fealy already had a successful business building sheds for people. He realized his system might be super valuable for other would-be shed builders... so he decided to launch. In March of 2020, he made his first offer to his tiny list and got 22 people to sign up. Now he's got TWO successful businesses... and his students are starting their own too!

Laura Brandenburg helps people start careers as business analysts. She was doing $20,000 launches on her own before she joined Product Launch Formula^®... but just a few months after starting the program, she had a $96,000 launch. These days, six-figure launches are the norm – she just had her sixth in a row. One big surprise? How much her B2B, numbers-oriented clients respond to the emotional triggers Product Launch Formula teaches.

Dorothy Holtermann went through some tough times, losing her livelihood and home while her health fell apart. In her 50s, she turned everything around and wrote a book which got some attention, but not enough to pay the bills. Dorothy discovered Product Launch Formula^® and decided to use it to promote her “Birth a Book” program. She did her launches using just her phone and social media and wound up creating an amazing, multi-faceted business.

Eleanor Mann and Emma Johnson are breathworkers who help people improve their parenting skills. They hired someone to run their campaigns but didn’t make enough to stay afloat. With only a month’s worth of expenses left in the bank, they decided to try Product Launch Formula^®… and raked in $277,000 in 10 months. It’s a far cry from the days when Eleanor made $50,000 in a year and Emma was a stay-at-home mom. They’re able to serve a much larger global audience now, too.

Painter Emily Jeffords knew how to make money with her art, but selling digital courses was another story. Learning to launch gave her the freedom to travel with her family while showing other artists how to make a living. Her audience kept asking for more, leading Emily to launch a membership that gives her the kind of income security many artists only dream of.

University professor Ainhoa de Federico teaches people to see clearly without glasses, contacts, or surgery. Though Product Launch Formula^® gave her a chance to spread her knowledge far beyond the limited confines of a lecture hall, she initially tiptoed into launching. Ainhoa started out with Seed Launches and Quick Launches, which allowed her to learn about her audience and how to present an offer. Today, she enjoys serving a global audience, and Ainhoa’s launches routinely bring in $200,000-$300,000 each.

Shelley Brander had a successful brick-and-mortar yarn store… but it suffered every year with the seasonal swings of the market. Then she went online with Product Launch Formula^®, and it changed everything, stabilizing the cash flow of her seasonal business.

Walt Hampton is an attorney who coaches other attorneys in marketing and business development. He had a list of 10,000 for his first launch... and was appalled when only 83 registered. Using Product Launch Formula^® principles, he adjusted on the fly and ended up pulling in $31,500. And once bar associations started hearing about Walt's offer, things really snowballed from there.

Susan Garrett was already a successful business owner, traveling the world and teaching people how to train their dogs. But her schedule was exhausting and unsustainable. When she bought Product Launch Formula^®, she was hoping to make enough to pay off her large credit card debt before the statement came in and her partner found out. Her first launch made $27,000… but she didn’t stop there. Susan now does million-dollar launches (in her dog training niche, without JV partners).

Artist Matt Tommey helps other artists make more money. He was ecstatic when he made $11,000 in his first year selling courses... but that was before he knew about Product Launch Formula^®. Since 2016, Matt's business has grown more than 75X, and he's on track to have his first seven-figure year... while having plenty of time to pursue his own artistic passions.

Pre-Product Launch Formula^®, Elisha Celeste had been living in a tent. One year later, she’d collected a massive $400,000 from two launches – and moved into a house. Her specialty is helping people get rid of chronic pain… and she has far more impact, and income, from going online than she did after years in private practice.

Ronny Max is a coach and consultant in retail technology - a highly specific niche. Her first Seed Launch surpassed her financial goals, grew her list by 50%, and landed her lots of speaking engagements. At a time when others in her industry have lost 50-80% of their business, Ronny's is thriving.

When her husband suffered a medical crisis, Ellen Johnson closed her brick-and-mortar needlepoint and knitting store. After he recovered, she was ready to get back in business and used Product Launch Formula^® to find out what her audience really needed (and wanted to buy!). Ellen’s online business has seen tremendous growth with each launch, putting her on track to earning over $300,000 this year.

Mitch de Mestre ran two successful fitness centers in Australia for folks 55 and older… until the lockdowns of 2020 posed a unique challenge. He turned to Product Launch Formula^® and created an online fitness program with the goal of saving his business and keeping his team employed -- and it worked beautifully. His first launch generated six figures and grew his list from zero to 20,000. Less than 18 months later, he’s generated more than $1.2 million in revenue.

Living in the poorest area of Ventura, California, Ryan Kingslien dreamed of being an artist. He developed his skills in the gaming arts industry and took a corporate job, but knew his path to security meant blazing his own trail. So he set out to teach other game artists… and discovered Product Launch Formula. Ryan’s first launch brought him four months of earnings in one week. Today, he’s on the cusp of a seven-figure business.

I’ve probably done over a hundred case studies… and Bonnie Christine’s story is one of the most amazing. Her market is designing fabric and wallpaper… and her first launch did $342,000! And things are just getting better from there.

Barry was a very successful entertainer. Then he had a mountain biking accident that left him unable to perform… and his business (and income) were dead in the water. Then he found Product Launch Formula^®, and it changed everything – he started making more money than he was before the accident.

Bill O’Hanlon had a very nice business – but it was unleveraged. He was traveling three or four times per month, and his lifestyle suffered from his grueling travel schedule. So he created an online course to give himself time and freedom. That course made $5,000. Then he got Product Launch Formula^® and did a $68,000 launch with the very same course… and he was just getting started.

Back in 2010, Julie Duffy was stuck at home with the kids, leaving her with very little time to get her writing done. On a whim, she created a 30-day "story-a-day" challenge, and 100 people joined her on her journey. The more she ran her challenge, the more it grew... until she realized she had to let it go or turn it into a serious business. She just did a 5-figure launch this spring, and it's only going to grow from there...

Taking a cue from his own children’s interest, Marek Brejl started teaching kids how to code. During the 2020 shutdowns, he turned to Product Launch Formula^® and quickly knocked out back-to-back launches for online coding camps. Within a month, Marek’s business brought in $200,000, and his list continues to grow exponentially.

Vanessa Marin had a sex therapy business where she worked with clients on a one-on-one basis. She had a thriving business, but she thought she could help more people with an online business. She and her husband discovered Product Launch Formula^®… and they’ve never looked back. Their first launch brought in $15,000… and their results grew from there. Their next launch did $45,000 and the one after that did $105,000.

Julie Tupler is a world-renowned expert in a niche most of us have never heard of... the better belly business. She discovered Product Launch Formula^® and started seriously launching in January 2020 – just months before the lockdowns forced many businesses online – with an old, cold list of 5,640 people. She brought in 60 new clients, and kept going... and launched every month for the last 7 months.   

Chris dreamed of a lifestyle of freedom as he struggled to start an online music studio and pay medical bills. He diligently followed Product Launch Formula^® and launched a program teaching musicians how to license their music for film and TV. Chris’s $1,300 Seed Launch^® in 2016 led to a seven-figure business by 2020… more than enough to buy the new sailboat that gives him the freedom he craved.

After using Product Launch Formula^® to get more clients, copywriter Ray Edwards later used it to sell a writing course. He tripled the results of his previous launch... and then doubled that number again the next time. Ray also owns a coffee shop. While other businesses were shutting down last spring, he used Product Launch Formula principles to keep people showing up – and engineered his two most profitable months ever.

Ida Andersen Lang’s life in Denmark always centered around the arts and working on her own. She’d had a little success selling drawing and painting courses to her small Danish audience… until she discovered Product Launch Formula^®. A recent Seed Launch^® boosted her sales big-time and helped her establish a new English-speaking audience for her programs. Ida’s recipe for success? Provide a lot of value… and follow the formula.

Gina Dunham fell in love with pattern making as a student at the Fashion Institute of Technology, but she always felt like an entrepreneur at heart. Enter Product Launch Formula^®. Leveraging her following on social media, Gina launched in March 2020 and brought in $23,800 – more than she was making in a typical year.

As a personal development coach and speaker, Robb Zbierski used to travel 3 months a year. When he was sidelined by the global health crisis, he knew it was time to transition to virtual events. Using Product Launch Formula^® to launch his first one, he made $39,000... far more than the $12,000 he used to net in person. The best part? Being home with his family!

After she was diagnosed with bipolar disorder, Gabriela Pereira decided she had to leave her dream job. Then she found Product Launch Formula^® and used it to create a business helping writers master their craft. Being in control of her business means she can operate on her own schedule, even on days when her health is a challenge.

Lori Williams is one of the world's top instructors in controlled remote viewing – a super-specific niche. But her expertise didn't translate to much income... until she tried Product Launch Formula^®. Lori went from making $40,000 a year to around $300,000 – and she raked in $160,000 during her very first launch.

Dr. Karen Leggett helps women keep their hormones balanced. Burnt out from long hours and paperwork, she did her first Seed Launch with no list and no product. Now she makes $30,000 a month selling her physical products - and she loves launches. Karen has another doctor manage her busy private practice, while she runs her online business and travels with her husband in their RV.

Renee Fink has a B2B business in the “employer records” industry. Faced with an ill business partner and the company losing money fast, she turned to Product Launch Formula^®. Renee’s second launch led to a seven-figure contract... from an email list of just 1,000 names that she’d built from scratch, without spending any money on advertising.

Polly Alexandre is a coach who helps people with their “money blocks”. Her first launch brought in over $51,000 dollars... which snowballed into another launch and then a mastermind event. From just one launch Polly made an astounding $531,170… all while globetrotting between London, Ibiza, and Los Angeles.

Music Therapist Deborah Spiegel has been teaching workshops since 2011… but in her own words, she was flying by the seat of her pants trying to build her business. A self-described introvert who wasn’t comfortable going live on camera, Deborah got creative with her launch videos by using plenty of images and editing her takes until she was comfortable with the outcome. The result? Every time she launches, 500-1000 additional music therapists find Deborah and join her email list. And she gets to flex her creative muscles on her own time.

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Craig Peterson is a computer engineer who sells very high end B2B networking and computer security hardware, software, and services. He recently sold $700,000 from his launch… with another $400,000 in the pipeline.

An urban farmer, Stacey Murphy was passionate about bringing healthy foods to the world. To expand her reach, she created an online course but couldn’t get much traction with her audience until she found Product Launch Formula^®. Her first Product Launch Formula launch brought in 3x the revenue of her solo launch. She doubled that with her second Product Launch Formula launch, and her opt-ins have increased by an incredible 8,900%.

Canadian Devon Boorman teaches the European martial art of “duello”. The Launch Masterclass™ inspired him to join Product Launch Formula, and within a few weeks he and his business partner started designing an online version of Devon’s in-person workshops. Launches now make up about a third of his revenue, allowing Devon to travel and share his passion all over the world.

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Rob Schwarz runs a non-profit that trains therapists and healers. Despite having a ton of great assets and trainings, the non-profit was struggling. And facing his second straight year of losses, he wondered if he would have to close the doors and shut down the business. Then he discovered Product Launch Formula^® and put it to work. He’s done $1.2 million in launches since 2015… impacting thousands and securing a bright future for his non-profit.

Sylvie wasn’t sure what she wanted to launch, so she did a launch for her painting instructor. She beat her goal of 30 sales, making 68 sales in just the first hour of the launch - and eventually pulling in $200,400. Sylvie is already planning her next launch.

Tanya Charlotte Targett had a great income, but her business was unleveraged. She had to travel constantly – her health suffered and she was away from her daughter far too much. Then Product Launch Formula^® changed her life, allowing to her live it on her terms and multiply her income.

Eric Goll had figured out how to help his family navigate daily life with his sister’s disability… but would it sell? Eric did a Seed Launch to find out – and starting with no list or product, he surpassed his goal by 65%. His new goal? Helping 100,000 families affected by intellectual and developmental disabilities to live life to the fullest.

Feng shui expert Patricia Lohan had already launched on her own and saw modest results… but then she discovered Product Launch Formula^® and her numbers really took off. Her first Product Launch Formula launch brought in the equivalent of her annual salary at her last job. These days, Patricia is nearly doubling her list and her profits with every launch.

Dr. Julie Helmrich practiced psychology in a traditional setting. She wondered if she could take her mental health training online. Her first launch brought in $17,000 - and her second launch, three times that. An unexpected bonus? Her brick-and-mortar practice is stronger than ever.

Ross Grant teaches actors about high performance… he had a blog, but he wasn’t making any money. In fact, he was losing money with his blog every month. Then he did a Product Launch Formula^® launch and made $15,000 from a list of just 180 people...

Carole Kirschner is an established authority in her niche – teaching writers to pitch a TV show that sells. But she didn’t know how to take that specialized knowledge online and monetize it. After two different people told her Product Launch Formula would change her life, Carole took the leap and dove into the program step by step. Her first course sold out in 48 hours, leaving 80 people on the waiting list… meanwhile, Carole’s passive income keeps rolling in like film credits.

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Valerie Young trains career coaches who help their clients make a living without having to rely on traditional jobs. She has an unusual perspective within her niche, and she’s done super-well with it. Over the past 13 years, Valerie has done numerous launches for different products... consistently bringing in $50,000 to $90,000 every time she launches.

Des and Micheal O’Neill have a business consulting practice with accountants in Ireland. Their first launch using Product Launch Formula^® brought in 180,000 euros and completely transformed their business… and that’s just the start of their story!

Debbie Arambula is the “Heart Artist” – she paints hearts, and she’s very successful at it. She uses Product Launch Formula^® to sell her paintings and prints… launching her artwork from the road, in an RV!

Kami McBride started from scratch (a few years ago she didn’t even have a cell phone), and she’s now done four Product Launch Formula^® launches in the last year – and three of them have done more than $10,000 in sales...

Jason Miles and his wife Cinnamon had a very small business selling doll clothes – then they used Product Launch Formula to multiply their results by 10x...

Troy Dean had a successful membership site, but was frustrated because his business was stuck – and he couldn’t figure out how to grow it. Then he got Product Launch Formula^® and put it to work – and four launches later he’s built his business to the seven-figure level.

Dayna Abraham started a parenting blog with the hope she’d be able to earn enough to pay for a box of wine. With Product Launch Formula^®, she’s made more than enough for that wine – she’s raked in enough to fulfill her dream of opening a school! Her first launch made her over $16,000… her next one brought in $71,000... and the one after that brought in a staggering $209,000.

Thembi Bheka arrived in Canada with just $5 in her pocket, after leaving an abusive relationship in her native Zimbabwe. She knew nothing about online marketing when she discovered Product Launch Formula^® and launched her first course in just six months. Now she’s empowering women in Africa and teaching people about real estate investing. And she just celebrated her first six-figure launch!

Scott Glover is an equipment finance broker. After 20+ years of successfully brokering deals, he starting teaching others how to do it. Having no list made Scott the perfect candidate for a Seed Launch. Since then he's launched six more times, bringing in $30,000-$40,000 each time... pretty good for what he considers his side hustle!

Fay Semple teaches courses in dowsing and energy alchemy to help her clients answer life’s questions. She was comfortable working with students in person but didn’t know how to grow her business online. After seeing the Launch Masterclass^™, Fay followed her inner guidance and bought Product Launch Formula^®. Less than a month later, her first launch brought in £4,000 (British pounds) in sales. Another five months later, she’d launched two more times and added £27,000 to her earnings.

Real estate investor Cory Sperle lost his job in late 2019. Then the 2020 shutdowns happened, and before he knew it he was out of work for several months. Then Cory found out a friend of his had incredible success with something called Product Launch Formula^®… so he watched the Launch Masterclass, bought Product Launch Formula, and dove in. First, Cory pushed through his Zoom shyness and did a webinar that resulted in 10 sales… then he made over $66,000 Canadian dollars in a single Seed Launch^®.

Former investment banker Simone Denny helps women find their purpose, but she knew that working one-on-one with clients would never allow her to reach her own personal and financial goals. Her last Internal Launch, for a group coaching program, brought in $32,000 New Zealand dollars from 16 participants. Simone has also used Product Launch Formula^® to build out her membership program, which brings in sustainable income month after month. The result? A thriving business – and an inspiring community filled with members who lift each other to their highest potential.

Heidi Villegas got into herbalism 20 years ago, but didn’t start creating online courses until much more recently. She was terrified of launching and selling her natural remedies and recipes… until she found Product Launch Formula. Since then, Heidi’s launches have made close to $200K, and her membership brings in sustainable recurring income. Pretty good for a grandmother and former school teacher with zero tech experience!

As an executive confidence coach, Ben Fauske was stressed out and overworked. He loved helping people one on one, but trading his time for money became a bottleneck – and he simply couldn’t fit another meeting on his calendar. Product Launch Formula gave him a systematic way to scale his business AND take control of his schedule. Now Ben has time for his family and for golf, and he’s never looking back.

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Simon Zutshi ran what was already a successful real estate investment education business built around live events. In 2006, his team used Product Launch Formula^® to launch a $5,000 mastermind program and 50 people signed up in the first hour. Today, Simon uses Product Launch Formula to market a series of online real estate investing programs that boost his revenue by more than a million dollars a year. 

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