Product Launch Formula Case Studies

If you’ve ever wondered how Product Launch Formula would work for you, I’ve got over 100 incredible case studies on this page.

These are people working in all kinds of markets and niches, from personal finance to selling fish… and they started Product Launch Formula with radically different levels of business experience.

They’ve got some pretty incredible stories, and I think they’ll help you see what’s possible. Take a look… and click on any of them to watch the full case study.

(And if you’re looking for a specific kind of launch or niche/market, you can use the dropdown menu below to filter the case studies.)

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New to Online Business, Seed Launch,

From “Will This Work?” to “Just Like Magic”

New to Online Business, Seed Launch,

Real estate investor Cory Sperle lost his job in late 2019. Then the 2020 shutdowns happened, and before he knew it he was out of work for several months. Then Cory found out a friend of his had incredible success with something called Product Launch Formula®… so he watched the Launch Masterclass, bought Product Launch Formula, and dove in. First, Cory pushed through his Zoom shyness and did a webinar that resulted in 10 sales… then he made over $66,000 Canadian dollars in a single Seed Launch®.

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Coaches, Speakers, and 1:1 Practioners / Memberships and Masterminds /.Internal Launch

Living Her Purpose Helping Other Women Find Theirs

Coaches, Speakers, and 1:1 Practioners / Memberships and Masterminds /.Internal Launch

Former investment banker Simone Denny helps women find their purpose, but she knew that working one-on-one with clients would never allow her to reach her own personal and financial goals. Her last Internal Launch, for a group coaching program, brought in $32,000 New Zealand dollars from 16 participants. Simone has also used Product Launch Formula® to build out her membership program, which brings in sustainable income month after month. The result? A thriving business – and an inspiring community filled with members who lift each other to their highest potential.

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New to Online Business, Membership, Physical Product, Health and Wellness, Hobbies and Unusual Niches

“I Don’t Worry About Money Anymore.”

New to Online Business, Membership, Physical Product, Health and Wellness, Hobbies and Unusual Niches

Heidi Villegas got into herbalism 20 years ago, but didn’t start creating online courses until much more recently. She was terrified of launching and selling her natural remedies and recipes… until she found Product Launch Formula. Since then, Heidi’s launches have made close to $200K, and her membership brings in sustainable recurring income. Pretty good for a grandmother and former school teacher with zero tech experience!

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Coaches, Speakers, and 1:1 Practioners

He Scaled His 1:1 Business and Took Control of His Schedule

Coaches, Speakers, and 1:1 Practioners

As an executive confidence coach, Ben Fauske was stressed out and overworked. He loved helping people one on one, but trading his time for money became a bottleneck – and he simply couldn’t fit another meeting on his calendar. Product Launch Formula gave him a systematic way to scale his business AND take control of his schedule. Now Ben has time for his family and for golf, and he’s never looking back.

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memberships

Layering Product Launch Formula® On Top of a Successful “In-Person” Business

Simon Zutshi: Internal Launch, Real Estate Education, PLF Live, Mastermind,

Simon Zutshi ran what was already a successful real estate investment education business built around live events. In 2006, his team used Product Launch Formula® to launch a $5,000 mastermind program and 50 people signed up in the first hour. Today, Simon uses Product Launch Formula to market a series of online real estate investing programs that boost his revenue by more than a million dollars a year. 

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She Made Back Her Investment (and More) in 4 Days

Nicola Brown

When 2020 lockdowns forced Nicola Brown to cancel her in-person workshops on eco-friendly textiles, she started teaching online. But spending weeks on the road taking care of her relatives presented challenges. The 2021 Launch Masterclass showed her that she could leverage her existing content to create a thriving business – while working less. Nicola took a chance on Product Launch Formula® and did a “Quick Launch” (a type of launch covered in a Product Launch Formula bonus). She made her investment back in just 4 days and went on to make $88,000 within the first three months of joining.

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A Modern-Day Knight Slays the Online Business World

Devon Boorman

Canadian Devon Boorman teaches the European martial art of “duello”. The Launch Masterclass™ inspired him to join Product Launch Formula, and within a few weeks he and his business partner started designing an online version of Devon’s in-person workshops. Launches now make up about a third of his revenue, allowing Devon to travel and share his passion all over the world.

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Artist, Pandemic Pivot, Internal and JV Launch, Membership

From Individual Launches to Sustainable (and Creative!) Business Model

Artist, Pandemic Pivot, Internal and JV Launch, Membership

Artist and educator Diane Bleck found an unexpected niche during the 2020 shutdowns – teaching her clients how to creatively transition their businesses to a virtual environment. Product Launch Formula® gave her a business model she could count on, and she’s used it to launch offers in three different businesses… and develop solid affiliate partnerships along the way. And it all happens while giving Diane the time to be the kind of mom she wants to be.

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10X-ing Her Business – the Scrappy Way

Irina Lee

Having found a systematic way to overcome food addiction and obesity, Irina Lee is on a mission to help as many women as possible do the same. Working one-on-one just wasn’t going to cut it, so she was thrilled to discover Product Launch Formula® as a system to grow her business. Within six years, following the formula (and tamping down her perfectionism) took Irina from $5,000 earned from her first launch… to $500,000 last year.

Join Product Launch Formula Now
Join Product Launch Formula Now