Canadian Devon Boorman teaches the European martial art of “duello”. The Launch Masterclass™ inspired him to join Product Launch Formula, and within a few weeks he and his business partner started designing an online version of Devon’s in-person workshops. Launches now make up about a third of his revenue, allowing Devon to travel and share his passion all over the world.

Kate Bee was working 2 jobs and anonymously blogging about her journey to sobriety when she suddenly decided to apply for a business grant. When she got the grant, she decided to share her journey and wound up doing a small "accidental" Seed Launch. Then she discovered PLF and things snowballed... in 2016 she had 160 sign up for her Sober School. In 2017 it was almost 600... and she just had her first 6-figure launch!

Zach Tolan was a private music tutor. He loved it… but to earn $5,000 a month, he drove over 4,000 miles, had nearly 250 appointments, and worked 70 hours a week. Forced online by COVID, Zach used PLF to launch virtual group piano lessons. The result? More than double his old income... while working only 10 hours a week from home.