Product Launch Formula Case Studies
“Will this really work for me?”
That’s one of the frequently asked questions I get about launching. And while I don’t know your specific situation… the thousands of successful stories I’ve heard tell me there’s more than a pretty good chance it will.
Here’s just a sample of how people have used Product Launch Formula in the real world. Click on any of them to watch the full case study.
(And if you’re looking for a specific kind of launch or niche/market, you can use the dropdown menu below to filter the case studies by type.)
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A Modern-Day Knight Slays the Online Business World
Canadian Devon Boorman teaches the European martial art of “duello”. The Launch Masterclass™ inspired him to join Product Launch Formula, and within a few weeks he and his business partner started designing an online version of Devon’s in-person workshops. Launches now make up about a third of his revenue, allowing Devon to travel and share his passion all over the world.
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From Individual Launches to Sustainable (and Creative!) Business Model
Artist and educator Diane Bleck found an unexpected niche during the 2020 shutdowns – teaching her clients how to creatively transition their businesses to a virtual environment. PLF gave her a business model she could count on, and she’s used it to launch offers in three different businesses… and develop solid affiliate partnerships along the way. And it all happens while giving Diane the time to be the kind of mom she wants to be.
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10X-ing Her Business – the Scrappy Way
Having found a systematic way to overcome food addiction and obesity, Irina Lee is on a mission to help as many women as possible do the same. Working one-on-one just wasn’t going to cut it, so she was thrilled to discover PLF as a system to grow her business. Within six years, following the formula (and forgetting perfectionism) took Irina from $5,000 earned from her first launch… to $500,000 last year.