Welcome to the Product Launch Formula
Coaching Program!

You can join Product Launch Formula by clicking the link below… but first I wanted to tell you about everything you get with the PLF Coaching Program: 

This is what you’ll get when you register for the
Product Launch Formula Coaching Program:

The online PLF training program that takes you through all the strategies and tactics that have driven over a BILLION dollars in launches by our students.

Eight modules that walk you through creating your first launch... and then growing your launches from there.

The interactive Launch Path feature is your direct shortcut to the most relevant-for-you content. And if you’re speeding through the program and finish a module early, you’ll get access to the next one immediately.

Action Guides, timelines, templates and checklists to help keep you on track throughout your launch.

Additional training on how to go beyond just launches, to creating an entire business based on them, as well as a life you love (in my world, we call it #launchlife).

Transcripts of all the training videos (perfect if you're like me and you like to read more than watch videos).

Audio-only files of all the training videos (if you would rather listen to the trainings instead of watching the videos – great while you're driving or taking a walk).

A full year of Coaching Calls with my team of full-time, in-house coaches. This is your opportunity to get live, personal support all year. The calls happen every other week. You also get to hear your fellow PLF students’ questions and answers — always helpful for your own business.

You also get the recordings of all the Coaching Calls so you can listen to them again (or catch up in case you have to miss one).

The PLF Owners Alumni group – where you can really tap into the community and interact with all our other PLF Owners (and I mean past and present... so you're rubbing shoulders with the giants of the PLF world – people who have done six- and seven-figure launches).

Plus You Get These Extra Bonuses:

BONUS: my complete "Launching Your List™" video training course. “Launching Your List” got a big refresh, so the list building techniques I share are the most current.

BONUS: the full-blown “Product Creation Code” video training course, completely redone to help you meet today’s content standards! You will love it!

BONUS: “Your Tech Stack Quick Start” – This is my team training you on picking out the right technology for your launch, and getting it set up. It includes the “Low Tech Launch Toolkit” to help you nail down the essentials you need for your launch – nothing more, nothing less!

BONUS: the full Case Study & Launch Examples Library – Wait until you watch the new case studies we’ve just recorded this year… super inspiring. Also included are complete videos and scripts from launches in various markets… along with my analysis of what they did well and what they could have improved. 

Then there’s my “$7 Million Launch Sample File” – this is copy from $7 million in launches that I've done, plus additional copy from some of our PLF Owners' launches. You can use this “sample copy” as a starting point for your launches. Never sit down to a blank page!

BONUS: “Advanced Launch Multipliers” – This bonus will give you the scoop on some of the more specialized launch techniques, including Live Launches, Quick Launches, Evergreen Launches, and more. Even though these are sophisticated strategies, you’ll be surprised at how simple they can be once you’ve gotten a little experience.

BONUS: “Launch Partnership” – This mini-course teaches you the lucrative business of helping other people with their launches... either as a Joint Venture partner, consultant, launch manager, or even as a full business partner.

BONUS: “Winning Book Launches” – If you’re an author, this one is all about how to launch your book.

Any results on these pages are not typical. You are not guaranteed any specific results or income... as every person, industry, personality, and offer are unique and different. This isn't about getting rich quick - we believe in hard work and showing up and serving your market... and putting your head down and getting to work.

Earnings Disclaimer

We don't believe in get rich programs - only in hard work, adding value and serving others. Our programs are intended to help you share your message with a wider audience and to make a difference in the world while growing your business. As stipulated by law, we can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools or strategies. After all, it takes hard work to succeed in any type of business. In fact, it takes hard work to succeed at ANYTHING in life - try learning to play the guitar without putting in any work, and see how that goes! Your results in life are up to you and the amount of effort and resources that you are willing to put into succeeding.

We just want to help by giving great content, direction and strategies that move you forward. Nothing on this page or any of our websites is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. Any financial numbers referenced here, or on any of our sites, are simply estimates or projections, and should not be considered exact, actual or as a promise of potential earnings all numbers are illustrative only. In fact, the average person who purchases this and other programs never puts the work into implementing the strategies taught and therefore achieves little to no results. Our more detailed earnings disclaimer, privacy policy, and terms and conditions for this program and website can be accessed via the link below. It's all the regular legal mumbo jumbo but we feel transparency is important and we hold ourselves (and you) to a high standard of integrity. Please be safe out there, floss every day, and don't forget to wear sunscreen. Thanks for stopping by.